Publication material issued by any individual or organization.
2) INVERTED PYRAMID:
It is the style of news writing, in which the most important news written I the beginning.
3) I.S.P.R:
It is a military information department that works for the promotion of image of armed forces. It is the mouthpiece of forces.
4) KILL:
When a news item is finally drop or excluded form going on air and news being published.
5) LEAD:
The main story of a newspaper, the most important story is called lead.
6) LEADER:
The first editorial on editorial page is called leader.
7) MASS COMMUNICATION:
A mass communication is process in which message convey to the people through communication tools at mass level.
8) MASS HEAD:
Such place where the name of newspaper and logo is written.
9) NEWS HOLE:
Available space or time for a news story is called news hole.
10) NOISE:
Something that interrupted the communication process.
11) OPINION LEADER
Those individuals who influence thinking on particular subject.
12) OFF THE RECORD:
Such information which can’t be publishes or printed without the permission of that person who shares the information.
13) ON THE RECORD:
Someone says anything with full authority.
14) P.F.U.J: (PAKISTAN FEDERAL UNION OF JOURNALIST)
It is a country wide association working for the journalists and their rights.
15) I.F.J: (INTERNATIONAL FEDERATION FOR JOURNALIST)
It is a world wide association working for the journalists and their rights.
16) PRINT LINE:
The name of publisher and place where newspaper publishes it is in the bottom of the page.
17) LEADERSHIP SURVEY:
Detail analysis of a newspaper audience on specific issue.
18) SCOOP:
Extra ordinary exclusive story that is not available on other newspaper.
19) SLANT:
To make a story based on particular view point.
20) SLUG:
A brief hint in one or two words about story written by writer for the attention of editor. It contains two or three words.
21) BEAT:
A specific area or subject that is looked after and covered by a reporter.
22) BLIND INTERVIEW:
It is such interview in which the identity of the interviewee kept confidential.
23) BOX:
Any news item in a newspaper that is encircles. It may be the important story.
24) BREAK:
When a story is divided into two parts and the remaining news on next page. Story must be continued on next page.
25) BULL DOG:
The early edition of a newspaper is called bull dog.
26) BULLETIN:
Bulletin is specific news item that is finally selected and going to be broad cast.
27) BY LINE:
Name of the reporter that appears on the top of the story.
28) CLASSIFIED:
Advertisement appears on the specific page, usually small advertisements in small boxes.
29) CAPTION:
The brief description of a photograph written under the photo in newspaper.
30) STRINGER:
Any correspondent who works on story bases, working of a newspaper or any organization. It is also called free lancer.
31) YELLOW JOURNALISM:
Such stories contain that to defame someone or under mind his integrity for person game.
32) CURTAIN RAISER:
Information about up coming events.
33) FLAG:
The name of the newspaper on editorial page.
34) FOURTH STATE:
The press or media is considered the fourth pillar of state.
35) DEAD LINE:
A specific time in newspaper after this news can’t be publishing.
36) DATE LINE:
The place or the location and the city or from where a story originates.
37) EAR:
Small box on the front or back on the newspaper which carry advertisement.
38) INTRO:
Opening paragraph of a news story.
39) EMBARGO:
This word used in media, politics and military, but the meaning is different.
A specific time restriction given by some one or a dead line before which a story can’t be telecast.
40) BREAKING NEWS:
Special news of important event that is happening
41) CREED:
The telegraphic type writer by which offices receive message from newspapers.
42) SKY LINE:
A banner come above the name plate on page number.
43) SPLASH:
The main news story on the front page of a news paper.
44) STEAMER:
A multi column head line on the top of a page.
45) CROSS LINE:
A single line heading placed on the top of the story.
46) BANNER:
The main heading or headline right across the top of the paper.
47) FEED BACK:
Reaction of a receiver to a message from a sender.
48) GATE KEEPER:
The individuals or groups of persons who govern (manage/control) the travels of news items in the communication channel.
49) ABC:
Audit Bureau Circulation
50) ADVERTISING
Persuasive messages used to sell products or ideas. Also used to inform consumers about new products. Advertising is the commercial basis of most media.
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